Northlane did great work supporting us in defining the right commercial proposition for DeepL for Enterprise, aligning it with how large businesses assess and purchase solutions for cross-enterprise deployments. They excelled in getting buy-in from the exec team and assisted in getting alignment across the product, sales, and tech teams to prepare for a successful roll-out. Their expertise and collaborative approach made a significant impact on our success.

Pricing is one of the most strategic growth levers we have, and Northlane brought the clarity and structure we needed to align across the business, from SDR to CEO. The engagement was outcome-driven from day one, helping us avoid analysis paralysis and focus only on important decisions. It gave us real confidence that we're set up for the next stage of growth. I certainly recommend them to other growing companies like n8n!

Northlane played a pivotal role in shaping our Ecosystem pricing strategy, helping us establish a strong land-and-expand framework that bridges us from Payments solutions into new propositions. Their expertise enabled us to transition to a Value Play approach, incorporating subscriptions and add-ons alongside usage-based pricing. For Table by Yoco, our new Restaurant Management System, this shift significantly accelerated sales velocity.

Working with Northlane was a game-changer for us at Source.ag. Their team helped us refine our product packaging and pricing strategy based on real customer insights. Through interviews, they identified a gap between price perception and value, as well as unnecessary complexity in our offerings. By optimizing our packages and fine-tuning our pricing framework, we saw a measurable increase in sales funnel conversion and accelerated upsell and cross-sell opportunities. Their expertise in aligning strategy with execution made a real impact, and we couldn’t be happier with the results.

Working with Northlane was a real pleasure. We didn’t just find a solution to our needs on pricing, it even gave us a new perspective on how to think about our product and business overall. Johan's guidance was clear and practical, which helped us clarify our approach and focus on what truly matters. He covers a lot of ground in his projects, from strategy and vision to putting in the hours doing the hands-on simulations, making progress feel straightforward and exciting. I highly recommend working with Northlane.

Northlane was hired by Wagestream to manage a comprehensive strategic consultation across our entire product portfolio. Incredibly experienced, Northlane ran a thorough process, inc. engaging all stakeholders at our company and spending valuable time with our main clients. They give excellent feedback, and gained some unique insights throughout the process, culminating in us taking their recommendations and building a new pricing model and GTM strategy. Highly recommend Northlane and the value they bring...

Northlane was an excellent partner, seamlessly integrating with our team and co-creating solutions that significantly advanced our pricing and packaging strategy. They effectively communicated with sales, product, and execs, translating our strategic vision into a practical, actionable framework. Their support has positioned us well to achieve our ARR goals. We highly recommend Northlane to other VC-backed scale-ups

Northlane is the perfect fit for post-Series A B2B SaaS companies. Their process is refreshingly straightforward— no 'bullsh*t'.They brought unparalleled pricing knowledge, addressing our complex needs. With the new model now in execution, we've seen a 25%+ ARR increase!

Great working with Northlane. Their hands-on approach delivered tangible results in weeks. We achieved a 3-5x increase in landing contract size and unlocked natural expansion opportunities. They significantly boosted our team's conviction and confidence when discussing pricing, resulting in the ability to create compelling client offers in complex settings from several days to within a day.

We had the pleasure of working with Northlane on developing our monetization strategy. Their expertise and hands-on approach were invaluable in helping us arrive at a solid plan that generates positive results for our business. Northlane is professional, knowledgeable, and a true pleasure to work with. We highly recommend their services to anyone looking to improve their monetization and top-line.

Northlane greatly helped us define the ideal future-proof monetization strategy for Cerbos. Their expertly crafted a new packaging and pricing model that perfectly aligned with our commercial strategy and enabled us to adopt a product-led go-to-market approach. What’s more, the model scales with value-delivered, is easy to understand, and aligns with our customer segments, benefiting both our customers and Cerbos. If you’re looking for an expert in monetization strategy who can help you create a future-proof business model, Northlane is the right firm for the job.

Had the pleasure of working with Northlane on assessing and redesigning a pricing model. Their set up of the project was the basis of the strong outcome. However in addition they worked autonomously in capturing data and insights across the business that contributed to the recommendations. They engaged positively with all internal and external stakeholders. Northlane manages the macro/strategic as well as the micro equally well that results in a balanced outcome. I'd strongly recommend working with Northlane.

I first met Johan when he consulted for me on a pricing strategy project. I was impressed with his approach, so I offered him a fulltime position to run our Strategic Program Office. During this tenure, Johan built a stellar team and had measurable impact on several key initiatives. I would gladly work with him again.

The correct pricing and packaging of software is a powerful growth lever. 4x more powerful than customer acquisition (according to some SaaS sources). I see a few startups working on this early in their journey (however, it makes sense). We worked with Northlane on this topic and are absolutely happy with the approach/expertise and outcome. I would recommend Northlane.

We recently had Northlane give a talk at Crane Venture Partners on all things pricing and pricing strategy. We discussed packaging, positioning, aligning offerings within key segments, implementing value-based pricing metrics and implementing the optimal product-led and sales-led GTM and it was simply brilliant! If you're looking for someone to help you with any of your strategic pricing challenges, check out Northlane which only works with start-ups and scale-ups.

Northlane helped us create new pricing packages for TextMagic. His advice and support made the process easy, clear and we ended up with pricing that works far better for both our customers and our business. We’re really happy with the outcome!

Working with Northlane was fantastic. Their deep expertise in SaaS pricing helped us create a monetisation model that balanced both our SaaS and Payments business needs. They brought clarity to our leadership discussions, always keeping us focused on what really mattered. Northlane has a real knack for simplifying complex issues and his ability to communicate strategy effectively at both board and BDR levels was invaluable. I highly recommend them to SaaS founders and VCs looking to maximise impact via pricing and GTM